Category Archives: Business

Featured on Melissa Jill’s blog!

I am so honored to be featured on Melissa Jill’s blog today, as an MJ2Day Alumni! I attended her workshop way back in May of 2009, and I got to share all about my experience in an interview on her blog today! Go check it out!:)

Tina - January 24, 2013 - 9:58 am

Yay I loved reading all of your answers! Your style has grown beautifully over the years:) :)

Wedding Albums

This is the time of year for wedding albums! I have ordered a crazy amount in the past month, and I always love when I see the big brown box on my doorstep! Unfortuantely, I haven’t taken photos of most of them before I send them off to my clients, but I made a point of doing that for a couple this morning. Wedding albums are the perfect way to house and display wedding photos! To see why I believe investing in quality products for your wedding photos is so important, see this post.

For now, here are some recent albums! I love my client’s creativity in what they chose to have engraved on the spine! 

These are all 10×8 (I also offer 14×11 albums) leather-bound, flushmount albums, and they are much larger in person than they appear in these photos!
This next one is a sample album I show prospective clients. 
I keep the album design as clean and simple as possible, with the number of photos on each layout ranging from one to fifteen.
The options for album covers are endless, with different sizes of images and accent leathers!
Oh, how eager I am to deliver these to my clients in the next couple days!!:)

Elaine - December 28, 2012 - 11:14 am

Really nice! I’m seriously thinking of moving from
A square format album. I think you’ve sold me!!

Jacinthe - December 14, 2012 - 9:55 pm

Can I just copy and paste Tina’s comment here?? She said the exact. same. thing. I was going to write. :)

Tina - December 14, 2012 - 12:37 pm

Beautiful Allison! I really need to update my sample albums. Wish they weren’t so dang pricey!

Studio Update!

It’s hard to believe it’s been a little over a year since I posted this announcement, that I moved into a public office space in the Briarcliff Village. Now, a year later, I am back to give the update that I moved my office back home! I’ve been at a loss for words to adequately explain why I chose to move my office out of Briarcliff, because it really was a great place for me, and I had a wonderful experience overall. I agonized over the decision for a couple months this fall, making lists upon lists of pro’s and con’s, and finally decided it was the best decision for me and my business to move back into my home office. Two primary reason for this decision:

1. As a small business owner who works on location for jobs (weddings!), it was hard for me to justify paying a large sum each month for rent without significantly raising my prices. I surveyed previous brides, and the feedback I received was that meeting in a public location like Briarcliff did not play a factor in their decision to hire me as their wedding photographer. I believe building genuine relationships with my prospective clients and showing examples of my work are the most important things during that initial meeting..which of course, is not reliant upon the location of that meeting.

2. After a year of working in a very small space (photos here) with no windows nearby, I was craving natural light and fresh air! Until my time in Briarcliff, I had no idea how important to me this really is! Having windows all around me in my home office makes me feel so energized and enthusiastic about the day of work ahead!

There were certainly many other factors that weighed into this decision, but I’d hate to bore you with all the details!:)Once I moved my office home, I gave the room a fresh coat of paint (it was green) and some curtains, which made a world of difference! Here’s a look into the space:

A big thank you to all my friends, family and clients who supported me and encouraged me during this transition!

Jacinthe - December 11, 2012 - 9:14 pm

Ohhh I love your new space! I could work in there! :)

Laura @ LauraLikesDesign - December 11, 2012 - 4:25 pm

Your new office is so bright! I love it!

I know what you mean about having windows and light–when we first moved into our new place, I claimed the loft at the top of the staircase as my office since it was spacious and perfect for my desk. However, after a few months of working with only lamps as my light, I realized how much I craved seeing the seasons and sunlight! I ended up moving my office into one of the bedrooms and love it so much more!

Mary Donnaly - December 11, 2012 - 4:16 pm
Tina - December 11, 2012 - 3:55 pm

I think you’re making a great decision too:) And I hear ya on the windows – I have two windows in my home office, and it makes such a big difference! Hated cubicle life:) PS – can you please come decorate my house? K thanks:)

Laura Barnes - December 11, 2012 - 2:57 pm

Such a gorgeous home office! I love all of the white and grey!

Heather Musselman - December 11, 2012 - 12:09 pm

If I had your home office I would never want to leave. I’m sure its nicer to be back home and I’m sure Max enjoys having you home more!

Maggie - December 11, 2012 - 11:38 am

I LOVE the redo the of the room! So peaceful and inspiring! We need to grab coffee sometime soon, now that things are calming down. I have to say, I love working out of my home. I think you made a great decision :)

Jennifer Weinman - December 11, 2012 - 11:35 am

Looks like such a wonderful place to work! I especially love all of your holiday decorating touches :)

Lightroom: Why I made the switch

Sometimes change is exciting and welcomed, and othertimes it is a difficult transition. A couple months ago, I switched from using Adobe Bridge to Lightroom to edit my raw files, and it was definitely a more challenging transition! I’ve used Adobe Bridge for the last 4 years, so I had developed my system of editing there that worked really well. So why change something that was working for me? Well, I had to upgrade to Photoshop CS6 in order to read my 2nd shooter’s files (she upgraded to the Mark III!), which meant the adjustment sliders in Bridge were all different from what I was used to. I no longer had my well-worn paths of editing to work with, and for a while I felt so lost! Around the same time, I had a couple friends tell me about how amazing Lightroom was…so I decided to give it a shot. It slowed down my editing time quite a bit for the first couple weddings, but once I got used to it, I began agreeing with my friends – it is amazing and I was, indeed, missing out on some really great features!

Before I explain a few reasons why I am loving lightroom over bridge, I will say that this is just my experience and opinion, and both are really great programs that are capable of producing very similar results!:)

Reasons #1 & 2: Speed and Presets.

Editing in Lightroom has helped me significantly cut down on my editing time. When I used Adobe Bridge, I would do all my basic edits there (color correction and exposure) and then open all the exported jpegs in Photoshop for additional tweaks…which you can imagine took way too long! Now when I edit in lightroom, the presets I have created allow me to achieve a similar look without the extra step of opening all the images in Photoshop. I began with the VSCO Film and MCP lightroom presets, and then tweeked my favorites to match my style. I love that presets apply the adjustments to a photo the same instant I click the preset, compared to the very long time I would have to wait for a single action to run in Photoshop. Here are a few examples of straight-out-of-camera (SOOC) images, and the final image exported from lightroom:

I love the emotion of this next shot. However, when I first opened it, I was afraid I wouldn’t be able to use it because it’s so washed out (due to where my couple was in comparison to the sun). I always seek to capture my photos correct in-camera, but I was thrilled to be able to edit this image with the sliders and presets in lightoom to make it use-able.
Also,  I used to have to open all the images I wanted to turn black and white in photoshop, but now I can do that with one click while I am editing an entire wedding. SO much faster, and I love this b&w preset I created in lightroom!
Reason #3: Adjustment Brush

Correct me if I’m wrong, but I don’t remember Bridge having the adjustment brush feature. It simply allows me to make adjustments to a particular area in a photo rather than on the entire imagine. Again, this was something I could do in Photoshop, but it’s much faster in Lightroom and  higher quality, since it’s an adjustment to a raw file rather than a jpeg. Below you can see all the adjustments possible with this brush:

In the photo below, I used a brush on the trees in the background and lowered the exposure to darken them a little to blend in with the exposure of the rest of the image. 
For this next image, I used the adjustment brush to lighten the shadow on the bride’s face.
Reason #4: Lens Correction.

Adobe Bridge CS6 does have this feature, but since I used CS4 up until my switch to lightroom, it’s new to me:)

This feature comes in handy for me when I have a shot with vertical or horizontal lines in the background, like in this next photo. See how that horizontal line is quite distorted? 
With just a quick click, I enabled the lens correction (which accounts for the specific lens I was using and adjust accordingly-brilliant!) and the much of the distortion was removed. It’s not exactly perfect, as you can see below, but I find it to be much less distracting!
Also, speaking of keeping lines straight, I appreciate the grid when I crop an image in lightroom.:)

Reaason #5: Layout.

I love that in lightroom, I am able to edit all my images when I’m in the “Develop” module (seen at the top right of the screenshot below) without having to select a grouping of images and having opening them in a different window to edit.

Below: Adobe Bridge
To edit images in bridge, I select them from the window above, and they open in this edit window as seen below. It’s a small thing, but it’s great to be able to do all the editing in one place without having to select a group and opening them in a different window. It’s all about speed and convenience when editing hundreds of images!
Photographers: are you Lightroom or Adobe Bridge fans? What’s your favorite thing about the one you use?

Donna - January 21, 2013 - 7:50 am

Hi Allison, I happened upon your blog as I was searching for info on making the switch from Bridge to Lightroom. Thanks so much for the wonderful post highlighting the benefits. I especially appreciate the specific examples. I received Lightroom as a Christmas gift. I’m taking an online Lightroom class, Roundtrip, by Kim Klassen, which I highly recommend.

One question, did you just jump in and start using the Lightroom Catalog from that point on OR did you go back and move/add old folders of pictures into the Lightroom Catalog? I’m not feeling the need to move all of my years of pictures into the LR catalog – or maybe just too lazy!

I’ll add your blog to my list of favorites. Your pictures are creative and so heartfelt!

Rachel Farley - December 11, 2012 - 11:07 am

I would kiss the creators at Adobe who thought of Lightroom :)

Rachel - December 6, 2012 - 8:00 pm

Yes, I agree. LR is the best!! Do you use Photo Mechanic? If not.. that is another great program for culling through images quickly. It doesn’t take as long to load each image like LR.. and after you’re done flagging your favorites, you just import into LR. Hope all is well!

Amanda - December 6, 2012 - 4:13 pm

Woohoo!! Isn’t it the greatest? I’ll never go back. :) I’m so glad that you like the VSCO presets… I love them!!

Noelle - December 6, 2012 - 3:23 pm

Welcome to the dark (light?) side ;-) Lightroom is the best!! I use it for 99% of my editing – I only use photoshop for the occasional head swap now.